
Creation
Strategy Consulting: value, attitude, positioning
Creative Direction: scripting narrative systems of meaning
Design Management: functions, options, emotions
Classic Campaigns: above-the-line, below-the-line, B2B
Digital Applications: websites, devices, e-marketing
Building A Creative Team: project- and unitmanagement
Change Management: direction, structure, process
CV
Expertise
Creative Direction: scripting narrative systems of meaning
Design Management: functions, options, emotions
Synchronization
Corporate Communication: branding, style guidesClassic Campaigns: above-the-line, below-the-line, B2B
Digital Applications: websites, devices, e-marketing
Management
Responsibility: daily work, new business pitchesBuilding A Creative Team: project- and unitmanagement
Change Management: direction, structure, process
CV
Expertise
www.rufenach.net - Creation
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