VDO Dayton

As part of a rebranding process for the car entertainment and multimedia manufacturer, Dayton, Alexander Rufenach developed significant design elements and integrated these into the style guide for international cross-media use.

He conducted editorial photography design together with the photographer Maik Scharfscheer in South Africa, taking into account global and national aspects of brand management.

Driving pleasure – multimedia and car infotainment.

Style guide – crossing all media and formats.