Pioneering work for the renowned Tsinghua University in Beijing.

08.03.04 | Art Director's School – Curriculum 

Development of a curriculum for the International Art Directors' School in Beijing, China. A cooperative project between Tsinghua University and Design Factory International.

Chinese society is undergoing a process of fundamental change. The People’s Republic of China is opening up and aligning itself to Western market standards and mechanisms. The curriculum of the Art Directors’ School is designed to provide a comprehensive and integrated understanding of the conceptional and creative processes involved in professional communication in the fields of marketing and advertising.

This course of studies qualifies graduates to work in communication and advertising. Students learn how to design and implement communications strategies and to develop creative campaign solutions.

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