Campaign Manager, Deutsche Bank – Online Investment Center.

14.10.04 | maxblue – Online Promotion Style Guide 

Re-design of the online campaigns and promotion system, incorporating editorial maintenance of the existing maxblue user interfaces.

Developed, designed and implemented in cooperation with SinnerSchrader.

Assignment

 - More product promotion, less content
 - More modules on a variety of themes at a single glance
 - Automatic configuration of content and promotion
 - Simpler integration of campaigns and promotion activities
 - Emphasis on easy maintenance at high upload and download speeds
 - Style guide for developing campaign images


Solution

- Systematic development of sample modules
- Subject-specific differentiation in different categories
- Scalable modules in high-, medium- and low-impact variants
- Visual linking of campaigns and promotions through eye-catchers
- Definition and structure of visual imagery and photographic design
- Post-implementation monitoring in HTML design templates
- Documentation in the form of a style guide

www.maxblue.com