Car infotainment and multimedia.

22.02.06 | VDO Dayton – Brand Relaunch 

Under the direction of Alexander Rufenach, Marketing Vision GmbH are rebranding the global car infotainment and multimedia brand, VDO Dayton.

The dynamic new brand positioning combines the latest car infotainment technology with fresh design and emotive images. The photographic concept, as well as significant design elements, is based on the motto “experience greater driving pleasure” and integrated into the style guide for international cross-media use in print adverts, websites, promotion, trade exhibitions and corporate literature.

The VDO Dayton key visuals are being developed in the editorial, 'lifestyle’ look together with the photographer Maik Scharfscheer in South Africa, taking into account global and national aspects of brand management. Marketing Vision GmbH is designing the main catalogue in nine languages as a reference medium.