Print advertisement and design templates.

15.06.06 | Denon – Won European Account Pitch 

Following a multi-stage sales pitch, Alexander Rufenach wins the account for the high-end brand Denon on behalf of the mv group.

The mv group (formerly Marketing Vision GmbH) is awarded the contract to design an international print advertising and billboard campaign, as well as the exhibition design, for the IFA International Consumer Electronics Fair in Berlin.

As Creative Director Alexander Rufenach develops core concepts and creative ideas that form the basis for the style guide for this campaign.

The Denon brand is being positioned as a top-end source of high-intensity entertainment. The campaign slogan (‘Amplified Emotions’) and layout emphasize the high sound and video quality of Denon’s components.