Key automotive visuals and communication.

17.03.06 | Siemens – New Image Visuals 

Design of new image visuals for the world’s leading supplier of auto components, Siemens VDO. The images have been developed by Marketing Vision in close coordination with Siemens VDO Headquarters for International Marketing Communication.

The core concept, expressed in the slogan “Experience Mobility – Feel Passion”, emphasizes the development know-how of Siemens VDO employees. In terms of visual design, the automotive segment is linked to the passionate commitment of Siemens VDO employees and the high-tech products they develop.

Alexander Rufenach managed the photo shoots for Marketing Vision in Barcelona, Hamburg and Schwalbach, Germany together with the photographer Arne Lesmann and specialists in digital graphics editing, Farbraum GmbH.

The images were conceived for use worldwide in the B-to-B segment and will be used in all aspects and formats of corporate communication, from print adverts to brochures, and from the company website to trade fair presentations.